Why A Professional Logo Design is Valuable to a Small Business

Why A Professional Logo Design is Valuable to a Small Business Imagine doing business without your most important tool: a computer, your knowledge, your personal assistant, or the telephone. You sit, unable to work. Without that tool, your company’s future success would be in danger. And the same is true of any company functioning without a professional logo design.

Logos as Identification
The importance of logos may be traced back to the industrial revolution. Images on crates and boxes helped differentiate between mass-produced goods. That’s why you can tell Morton® Salt, for example, from other salt packages at a glance. And if you’re going to advertise, don’t bother—not until you have a professionally designed logo that will be instantly recognizable. You could do more harm than good.

Logos for Professionalism
Would you want to do business with unprofessional company? Neither would your clients. A custom logo can give a five-person service firm an air of professionalism that is equal to that of a thousand-person company—and when you are competing in a global market, a professional image is essential.

Logos for Brand Identity
With a professional, custom logo, you can build a brand and go beyond simple advertising. You can use viral marketing with related products that promote your brand as a lifestyle.

Many companies think of themselves as brand-marketing companies. Starbucks® and Tommy Hilfiger® are two examples. In Tommy Hilfiger’s case, all product manufacturing is hired out. What makes Hilfiger clothing instantly identifiable is the trademark red and white logo prominently displayed by Hilfiger customers. AT Starbucks®, coffee, music, clothing, and more other products build the Starbucks® brand.

It’s Your Logo
You would not conduct business without your most important tool, nor should you conduct business without a professional logo that identifies your company. We live in what has been termed a “branded world”: consumers purchase products based on brand reputation, and even promote brands by wearing logos on their clothing. Is your logo worthy of being worn on a customer’s chest? If not, it may be time for professional logo design.

Designated trademarks and brands are the property of their respective owners. The brands listed in this article do not sponsor, affiliate, or endorse the products or services described herein. Morton Salt is a registered trademark of Morton International, Inc. Tommy Hilfiger is a registered trademark of Tommy Hilfiger Licensing, Inc. Starbucks is a registered trademark of Starbucks U. S. Brands. LLC.

Why Your Company Needs a Logo
A custom logo design can project professionalism, unify product lines, differentiate products, and create a brand. Without the right logo, your success in each of these areas could be limited.

Professionalism
We have known CPAs, doctors, and other local service professionals who operated without professional logo design. But when the business gains broader exposure, it becomes essential to cultivate an image based on professionalism, not personality. Broader exposure can result from advertising, increased numbers of clients, a Web site, a new partner, or for other reasons.

Unify Product Lines
Imagine a pair of Nike shoes without the “swoosh” logo: it’s just another pair of sneakers. Imagine the iPod® without Apple® Computer: we see just another MP3 player, stylish but pricey. In both cases the company logo makes the individual product more valuable by connecting it with the company’s other products and reputation.

Differentiate Your Products
Logos enable products and packages that would otherwise look the same to stand apart. Imagine a Tommy Hilfiger® shirt without the logo—that would be just another shirt. Ask yourself this: “Does my business stand out from my competitors?” If not, a professionally designed logo may be what you need.

Create a Brand
In the cases of Nike® and Apple®, the companies have turned their brands into lifestyle choices. The cornerstone of this branding is a professional logo design—without it, there will be no brand.

Your Logo
With a custom logo, your company can project professionalism, unify product lines, make products or services stand out against competitors, and create a brand that your customers will wear with pride. Where do you start? For many small businesses, the best solution is a professional online logo design service.

by: Phillip E. Honstein
www.logodesign.com